Most of the time when we think about innovation, we think about product innovation. We think of new technologies (including hardware and devices), gadgets, widgets and “stuff”, in general. Certainly, product innovation is important as we can simplify work tasks and build systems that operate more efficiently with increased production.

Yet, the other side of innovation — in the service sector — allows us to help customers via convenience, use of use, and efficiency as well. Often, we see the combination of new products with new service models. Sometimes, new products require new service models.