Hydrate Your Creativity

Goals for Creativity

Most firms clearly articulate the need for innovation to stay competitive and to meet a variety of strategic objectives. Business goals and objectives are typically identified in the strategic mission statement and visualized on the product roadmap. Yet, creativity is not a clearly identified goal in itself. However, without creativity, innovation and product development cannot thrive.

Invest in Creativity Tools

Brainstorming is a great technique under certain circumstances, but it is not a cure-all for creativity. Companies must invest in a wide range of efforts to induce creativity. This includes a financial commitment, year-after-year, to basic R&D. Skills development in research cannot be advanced with annual budget fluctuations due to the interruptions in project progress. Creativity grows from a long-term investment in R&D and in building skills for NPD within staff and personnel dedicated to bringing new ideas to fruition.

Accept Failure

We’ve all heard Thomas Edison’s famous quote of not having found the right invention but instead having found 10,000 ways not to do it. Failure is a part of the creative process and companies must learn to accept some failures on the pathway to success. This is precisely why athletes practice and practice. When they encounter the real-life conflict in a game, they know what worked and what did not.

Creativity Across Organizational Boundaries

Creativity for new products and services is not limited to named R&D staff or those personnel assigned to the product development organization. Seek creativity across organizational boundaries to increase idea generation, manufacturability, and sales and marketing of products that meet customer needs and wants. Workers on the factory floor should be empowered to add value by saving costs or increasing productivity. Sales teams often have the most contact with customers and know their needs best. Every NPD effort must be staffed by a cross-functional team that can look across organizational boundaries to build better, smarter, faster products and services to solve customer problems.

Supporting Creativity

We have to support our bodies and minds by staying hydrated as water supports all the life-giving mechanisms. Similarly, creativity supports all the business-sustaining systems for growth and productivity. We set goals for daily water consumption — my fitness app recommends 64 ounces of water per day. I have invested in tools to help me achieve that objective — refillable water bottles for my bicycle, for instance, and an insulated thermos for the car. Sometimes I fail to meet my hydration goal — sometimes by a few ounces and other times by a lot. But I can accept that failure and try again tomorrow. Finally, I have enlisted help across my institutions — each evening, my husband brings me a fresh bottle of water while I watch television or read. Staying hydrated helps me achieve so many other goals.

About Me

I am inspired by writing, teaching, and coaching. I tackle life with an infusion of rigor, zeal, and faith. It brings me joy to help you build innovation leaders. Teresa Jurgens-Kowal is an experienced innovation professional with a passion for lifelong learning with a PhD in Chemical Engineering and an MBA in Computer and Information Decision Making. My credentials include PE (State of Louisiana), NPDP, PMP®, and CPEM, and I am a DiSC® certified facilitator. Contact me at info@simple-pdh.com or area code 281 + phone 787–3979 for more information on coaching for entrepreneurs and innovators.



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Teresa Kowal

Teresa Kowal


I tackle life with an infusion of rigor, zeal, and faith. My passion is innovation and helping others improve their new product development ecosystems.